Internet thrills the radio star
Video did not kill the radio star - nor has the internetFor decades, the humble radio broadcast has been tipped to die out, as television and online muscled into the media market. Yet radio, which took off in the 1920s, has proved resilient.
Globally, audiences remain strong. In the United States, 93 per cent of people aged 12 and older tune in to the radio every week, according to Arbitron, a media measurement company. In the UAE, 39 per cent of adults listen to radio daily, according to the Pan Arab Research Center.
