Advertising in Middle East set to undergo digital boom
Sean Cronin Mar 7, 2012
"There is a lack of audience measurement systems in the Middle East," said Santino Saguto, a partner in Dubai at the global professional services firm Deloitte. "Digital platforms, on the other hand, offer a more quantifiable return on investment."
Sean Cronin Mar 7, 2012
The prediction from a Deloitte report released yesterday reflects growing dissatisfaction among advertisers with traditional mediums that lack accurate measurement tools.
Digital advertising has mushroomed in the Middle East in the past two years, driven by smartphone and broadband development, the growth of social media and the region's youthful population."There is a lack of audience measurement systems in the Middle East," said Santino Saguto, a partner in Dubai at the global professional services firm Deloitte. "Digital platforms, on the other hand, offer a more quantifiable return on investment."
