Gulf News Broadcasting campaign wins four awards
Event recognises outstanding creative work from across the world
Dubai Gulf News Broadcasting picked up four international awards for its ‘Beat That' and ‘Guess The Song' campaigns.
The latter won silver at the Summit International Awards and a gold at the Creativity International Awards. The ‘Beat That' campaign won the top honour at the Summit International Awards and received honourable mention in the Creativity International Awards.
"Sceptics often say that people don't respond to clever or subtle advertising in this region, but that's clearly not the case," said Vikram Dhar, head of Gulf News Broadcasting. "We are very pleased with how well these two campaigns have performed, both in terms of the awards they received and their commercial success."
The Summit International Awards are designed to be one of the world's foremost advertising and design honours. It recognises all outstanding creative work done globally.
The Creativity International Awards showcase the best print and packaging concepts, with this year's competition featuring entries from more than 30 countries.
Both campaigns of Gulf News Broadcasting were created by Promoseven 360. "It's always satisfying when clients believe in a piece of work and their trust in us is rewarded," said Rajeev Budhiraja, CEO, Promoseven 360. "We have had a long and fruitful relationship together and it's good to know that we can still keep it fresh and interesting."
Event recognises outstanding creative work from across the world
Dubai Gulf News Broadcasting picked up four international awards for its ‘Beat That' and ‘Guess The Song' campaigns.
The latter won silver at the Summit International Awards and a gold at the Creativity International Awards. The ‘Beat That' campaign won the top honour at the Summit International Awards and received honourable mention in the Creativity International Awards.
"Sceptics often say that people don't respond to clever or subtle advertising in this region, but that's clearly not the case," said Vikram Dhar, head of Gulf News Broadcasting. "We are very pleased with how well these two campaigns have performed, both in terms of the awards they received and their commercial success."
The Summit International Awards are designed to be one of the world's foremost advertising and design honours. It recognises all outstanding creative work done globally.
The Creativity International Awards showcase the best print and packaging concepts, with this year's competition featuring entries from more than 30 countries.
Both campaigns of Gulf News Broadcasting were created by Promoseven 360. "It's always satisfying when clients believe in a piece of work and their trust in us is rewarded," said Rajeev Budhiraja, CEO, Promoseven 360. "We have had a long and fruitful relationship together and it's good to know that we can still keep it fresh and interesting."
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