Wunderman / Y&R Young Marketers School

Wunderman / Y&R Young Marketers School

The new Wunderman / Y&R Young Marketers School is a learning programme that addresses why creativity matters to brands today.  The School is aimed at marketers and brand managers aged 32 years or under who are working within a client organisation.

Candidates learn how to develop effective creative campaigns by identifying trends, looking at the impact of digital on the market and exploring the client and agency relationship.

The objective of the Wunderman / Y&R Young Marketers School is to equip young marketers with the skills and best practices so they can apply them practically to their work, whilst simultaneously taking inspiration from the Dubai Lynx 2012 Festival.
Please see below for a provisional framework of what the School covers:
Why creativity matters for today’s successful brands
Reach a deeper understanding of the role of creativity and how brands are successfully integrating it into their strategies.
Creative effectiveness
A demonstration of the measurable nature of creativity and why it has a proven impact on a client’s business; creativity affects consumer behaviour, brand equity, sales and profit.
The impact of digital
How digital technology has revolutionised creativity in communications and changed the communication development process.
The modern brand
Candidates hear from creatives from organisations representing the worlds of music, film production and design, among others. Creativity is at the heart of these industries.
Managing the creative process
How to get the best out of the creative relationship between clients and agencies.
Dubai Lynx seminars
The School guides participants through the relevant Festival seminars to help them make the most of the learning programme.
The course is designed for the following:
• Advertising managers
• Brand managers
• Business development managers
• Communications managers
• Marketing managers
• Media managers
• Sales managers
Please note that applicants have to be working at a client organisation and have experience working with creative agencies and writing creative briefs. Also there is a registration fee for attending the School.
If you are interested in applying for a place at the Wunderman / Y&R Young Marketers School, please send your CV to Steve Latham at stevelatham@canneslions.com.