Dubai Lynx is pleased to announce the 12 entries that have made it onto the shortlist for the Dubai Lynx and YouTube 7-Day Brief, the film competition which has put the region’s creative skills to the test. Answering to a brief set by the international organisation UNHCR (United Nations High Commissioner for Refugees) participants had just seven days to make a 30-60 second film commercial, in English or Arabic and upload the film to YouTube for public viewing. The aim of the commercial is to raise awareness for UNHCR and to encourage those living in the GCC and MENA countries to make a monthly donation of $US100 to help Syrian refugee families receive the life-saving support they desperately need.
The jury, made up of seven industry leaders from the region, led by Bechara Mouzannar, Chief Creative Officer of Leo Burnett MENA, have since evaluated the 49 entries submitted for their creative flair and effectiveness in answering the brief, and after much deliberation have decided on the following shortlist:
• Griffey De Guzman, Morocco, http://www.youtube.com/watch?
• Meghna Kothari, UAE, http://www.youtube.com/watch?
• Mohammad Jabri, Saudi Arabia, http://www.youtube.com/watch?
• Mounaz Abdel Raouf, Egypt, http://www.youtube.com/watch?
• Muhammad Ali, UAE, http://www.youtube.com/watch?
• Naval Paradkar, UAE, http://www.youtube.com/watch?
• Nermin Habib, Bahrain, http://www.youtube.com/watch?
• Samar Yassine, Morocco, http://www.youtube.com/watch?
• Shadan Khalaf, UAE, http://www.youtube.com/watch?
• Sri A, Saudi Arabia, http://www.youtube.com/watch?
• Tarik Batul, Dubai http://www.youtube.com/watch?
• Uday Chandran, UAE, http://www.youtube.com/watch?
• Meghna Kothari, UAE, http://www.youtube.com/watch?
• Mohammad Jabri, Saudi Arabia, http://www.youtube.com/watch?
• Mounaz Abdel Raouf, Egypt, http://www.youtube.com/watch?
• Muhammad Ali, UAE, http://www.youtube.com/watch?
• Naval Paradkar, UAE, http://www.youtube.com/watch?
• Nermin Habib, Bahrain, http://www.youtube.com/watch?
• Samar Yassine, Morocco, http://www.youtube.com/watch?
• Shadan Khalaf, UAE, http://www.youtube.com/watch?
• Sri A, Saudi Arabia, http://www.youtube.com/watch?
• Tarik Batul, Dubai http://www.youtube.com/watch?
• Uday Chandran, UAE, http://www.youtube.com/watch?
Speaking about the competition, jury president Bechara Mouzannar, Chief Creative Officer of Leo Burnett, says, “The 7-day YouTube Brief has inspired this year a large number of users in the region to come up with an idea, an execution and a message through a video that they've made for a noble cause that interests the region. The shortlist includes a dozen of very interesting videos, and I encourage the public, and especially the ad industry to watch them online. I found it quite interesting to check how conceptual and how innovative the users would be when they are free to really communicate. I know the final vote came extremely tight. I am looking forward to announcing the name(s) of the winner(s) at Dubai Lynx.”
Tarek Abdalla, Head of Marketing at Google in MENA said “YouTube is an inspiring platform that drives creativity and we had some very original videos that were submitted for the competition. These young content creators have a unique opportunity to showcase their talent in raising awareness about Syrian refugees to different audiences around the world.”
Emma Farmer, Dubai Lynx Festival Director, adds, “The incredible response we have received to this year’s Dubai Lynx 7-Day Brief illustrates what an amazing opportunity this unique competition provides, not only is it a chance to showcase creative skills whilst raising awareness for a fantastic cause, there is also potential for this competition to act as a launch pad for the winner’s career prospects and provide entrants with an inspiring and unforgettable experience. There is an excellent spread of countries in this year’s shortlist, demonstrating the wide reaching scope and appeal of this unrivalled opportunity.”
The winner will receive an unbeatable all-expenses paid trip to the 2014 Dubai Lynx International Festival of Creativity, as well as the opportunity to recut their winning commercial with professional production facilities, with The Collective.
The judges’ chosen winner(s) will be announced at a press conference, held at 11:45 hrs on12 March in the Sheikh’s Majilis, at the Madinat Jumeirah during the Dubai Lynx International Festival of Creativity. The press conference will be hosted by Philip Thomas, CEO of Lions Festivals; Tarek Abdalla, Head of Marketing for Google in MENA; The UNHCR Regional Representative to the GCC Countries, Mr Imran Riza; and jury president Bechara Mouzannar.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and AfricaPresented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.www.dubailynx.com
About Lions FestivalsLions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.
About MotivateMotivate is the Middle East's leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.
No comments:
Post a Comment