Until recently, government communication with citizens has been primarily one-way through "traditional" mediums - i.e print media, radio press releases, etc.
With the rise of social media, many governments are understanding that a social media strategy will provide them with the means to have a real-time, two-way conversation with citizens.
However, to really make an impact, governments need to take the next step: integrating social with other communication tools. With the right social media management tools, government officials can use the surge of social posts to improve citizen engagement and collaboration. The upcoming 2nd Annual GCC Government Social Media Summit is your ideal platform to learn more about how to facilitate this two-way communication. Confirmed to present this year are two experts who will be tackling the challenges of this integration: Pippa Norris, Head of Online Engagement at Ministry of Defence UK and Elizabeth Linder, Politics and Government Specialist at Facebook.
Key focus areas of their session include:
- Converting your social media platforms from PR tools into engagement tools
- Positioning social media within your engagement/communication and media strategy
- Bridging the gap – moving away from social monologue and towards robust citizen engagement
- Engaging the citizen - creating value drivers for your audience
For more information about this specific session as well as details on the full programme, you can download the brochure on the event website. Alternatively, give us a call on 00971 4 447 5357 or send an email to info@sociamedia4gov.com and a member of the team will be in touch with you shortly.
P.S. Have you secured your place at the masterclasses? They cover everything from a basic introduction to social media to building your own social media strategy. Visit our website to find out more.
P.P.S. Register before 15th August to take advantage of the last early bird offer and save $100 on the standard price.
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