Social Media for business success
Categories digital media
Date 17 - 19 Oct 2011Duration 3 days
Time 10 am to 1 pm and 2 pm to 4 pm
Course fee 4,200 AED
Instructors Mohammad Zaher - Lecturer, Introduction to Social Media
Description: Today’s Marketing and Communications professional needs up-to-date knowledge, coupled with the correct arsenal of tools, in order to protect and make a positive impact on the reputation of their business. This course is designed to equip professionals with the skills needed to make informed decisions and get started with social media on behalf of a public or private organization.
Description: Today’s Marketing and Communications professional needs up-to-date knowledge, coupled with the correct arsenal of tools, in order to protect and make a positive impact on the reputation of their business. This course is designed to equip professionals with the skills needed to make informed decisions and get started with social media on behalf of a public or private organization.
Requirement This is a tailored course, offering a hands-on learning experience with regional, industry-specific case studies. It covers both theory and practice concerning:
- Strategic and tactical planning
- Managing an online community
- Content creation strategies
- Influencer mapping
- Blogger outreach and engagement
- Monitoring social media
- Managing internal factors to ensure operational success
- Using business intelligence to qualify and quantify the ROI of social media initiatives
- Managing an online issue or crisis
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